Environmental claims in the fashion retail sector are to be investigated by the Competition and Markets Authority (CMA).
Concern has been expressed over claims that both individual items and entire ranges of clothing are sustainable or better for the environment, with campaigners warning that companies are guilty of “greenwashing”.
With an increasing number of shoppers trying to choose environmentally sustainable options when buying clothes, more and more fashion businesses are making environmental claims.
The CMA’s review will examine environmental claims across the UK fashion retail sector to determine whether businesses are complying with consumer protection law.
More information, including how to submit evidence to the review, can be found on the CMA website.