Danish toy giant LEGO has successfully used plastic from discarded bottles to make a prototype brick.
On average, a one-litre plastic bottle can provide enough material for 10 4×2 LEGO bricks.
Describing himself as “super excited” about the breakthrough, LEGO Group Vice President of Environmental Responsibility, Tim Brooks, said the biggest challenge in developing sustainable LEGO bricks is to make sure they match the durability, strength and quality of existing ones.
The result of three years’ trials, using some 250 variations of materials, the new brick won’t be available any time soon, if at all, as a further year of tests is needed before the company will decide whether to move to a pilot production phase.
The full LEGO press release is here.