Another brainchild of the Surfers Against Sewage people (SAS; don’t they ever stop?), the Million Mile Clean aims to recruit 100,000 volunteers to walk 10 miles, cleaning as they go.

The idea is to connect all those separate litter picking activities undertaken on beaches, streets, rivers and mountains and bring them all together under one umbrella.

SAS says that the Million Mile Clean will last throughout the UN Decade of Ocean Science, delivering its 10 million (cleaned) miles by 2030 – the year that SAS has targeted for ending plastic pollution on UK beaches.

The first week of action in this year’s Million Mile Clean will be from 15-23 May, with the initiative then running for the rest of the year.

“We want to inspire an army of ocean activists to join the cause and put an end to plastic pollution in the UK,” explained Hugo Tagholm, Chief Executive of Surfers Against Sewage.

“After more than a year of isolation, social distancing and reduced physical activity, the Million Mile Beach Clean reconnects communities with the environment and provides numerous benefits to mental health and physical wellbeing.”

Anyone who’d like to take part can sign up via the SAS website.